Straight Back back many years ago of this Soviet Union, there have been frequently crazy lines for items that we would take for granted in the usa: meals, televisions, cold weather coats, flats.
Heck, visas to go out of the Soviet Union.
Domino’s Pizza was not in Russia in the past, however a franchisee that is single evidently has countrywide rights to both Russia and Turkey. So when the organization established a committed advertising competition in Russia, it absolutely was completely unprepared when it comes to response.
The pitch? Get a Domino’s logo design tattoo, and you obtain free Domino’s for life.
Russian fans took them up on it–at a rate that suggested significantly more than a million young Russians might quickly be displaying three-dot dominos in permanent ink–far over the 350 or more courageous souls the Russian Domino’s had anticipated.
Many that Domino’s needed to cancel the planned two-month promotion after just a couple of times.
” Russian social networking had been inundated with Domino’s pizza tattoos, and fundamentally, Domino’s pizza had not been prepared to give fully out that lots of pizza present certificates,” stated Katherine Zeveleva of BBC in Moscow.
The principles as published in the Domino’s web page on VKontakte, that is simply the version that is russian of, were pretty easy: